Category Archives: Branding for Writers

Branding for Writers – Beginning Principles

Here’s a simple concept: You and your literary work are a brand. An older term was identity. Now, brand is a newer, broader term to talk about the perceived, implicit promise of what your writing will deliver to a consumer of it. Stephen King is a brand. His brand: thriller writer, author of familiar dark-fantasy… Read More »

Oh, The Places My Brand Will Go!

I’ve been reading several biographies of the peerless Dr. Seuss, and realized how gifted he was . . . not just in the field of children’s literature but also as a practitioner of personal branding for writers. If you’re like me, you grew up with Green Eggs and Ham, Hop on Pop, The Cat in… Read More »

Mark Twain and Personal Branding

“Earn a character first if you can, and if you can’t, then assume one.” – Mark Twain (pen name of Samuel Clemens) Samuel Clemens, writing as Mark Twain, was one of the first American writers to become a national celebrity. Clemens recognized and practiced many of the features of personal branding: He wrote in a… Read More »