Category Archives: Branding for Writers

Discover Your Author’s Brand

Branding is a simple concept. For an author, in a nutshell, it’s what people expect when they hear your name attached to a book (or story). If you think of the name Mark Twain, or Stephen King, or Toni Morrison, or J.R.R. Tolkien . . . many things likely pop into your head. For me, […]

Branding for Writers – Beginning Principles

Here’s a simple concept: You and your literary work are a brand. An older term was identity. Now, brand is a newer, broader term to talk about the perceived, implicit promise of what your writing will deliver to a consumer of it. Stephen King is a brand. His brand: thriller writer, author of familiar dark-fantasy […]

Blogs for Writers: Simple Thank-You Posts

(This is part of a mini-series for writers, with marketing value to almost any small business. For related posts, click here: “blogging for writers.”) In the last post, I talked about the benefits of a low-key, minimalist blog: one that functions as a mini-website, an online business card or directory listing. You post your contact […]

Oh, The Places My Brand Will Go!

I’ve been reading several biographies of the peerless Dr. Seuss, and realized how gifted he was . . . not just in the field of children’s literature but also as a practitioner of personal branding for writers. If you’re like me, you grew up with Green Eggs and Ham, Hop on Pop, The Cat in […]

Mark Twain and Personal Branding

“Earn a character first if you can, and if you can’t, then assume one.” – Mark Twain (pen name of Samuel Clemens) Samuel Clemens, writing as Mark Twain, was one of the first American writers to become a national celebrity. Clemens recognized and practiced many of the features of personal branding: He wrote in a […]