Category Archives: Marketing for Writers

Twitter Tips for Book Authors – Getting Started

“Without leaving the house I know the whole universe.” – Lao-Tzu This could also be the motto of the social-media platform known as Twitter. For book authors and other writers who wish to use Twitter, I’ll offer some specific tips below. And here’s a link to Twitter’s own help center, to walk you through the […]

SEO for Writers – Magic Bullet or Hokum?

If you’ve been looking for ways to get noticed on the web, you’ve probably run into the term SEO. It stands for Search Engine Optimization. So . . . how important is it to understand and use? Is it a real game-changer? Or is it mostly hocus-pocus, a bit of internet trickery, a fake magic […]

Discover Your Author’s Brand

Branding is a simple concept. For an author, in a nutshell, it’s what people expect when they hear your name attached to a book (or story). If you think of the name Mark Twain, or Stephen King, or Toni Morrison, or J.R.R. Tolkien . . . many things likely pop into your head. For me, […]

How Authors Can Help a Publisher Promote a Book

Of course, if you self-publish, you are both author and publisher. Then you’d also do standard “publisher” marketing tasks: send review copies to key review periodicals, sites, and influential people; design a standard catalog sheet or flyer with key specs, summary, and order/availability details; create any additional sales tools (postcards, shelf cards, etc.); make sure […]

Book Launch for Historical Novel, by Hilda Demuth-Lutze

Here is a guest post with more good tips for a great book launch, by author Hilda Demuth-Lutze. Hilda shares details of a successful event (in Valparaiso, Indiana) earlier this spring to launch her historical novel Kingdom of the Birds. Subtitled: Seppel and the Secret of the Wartburg Castle, the book is published by Kirk […]

Of Book Launches and Chocolate, by Leona Wisoker

Here is a guest post with excellent tips for a great book launch, by author Leona Wisoker. Leona shares some details of a very successful event (in Williamsburg, VA) to launch her first fantasy novel, Secrets of the Sands, published by Mercury Retrograde Press. She also showcased several artists, and a massage therapist. One artist […]