Category Archives: Marketing for Writers

Twitter Tips for Book Authors – Getting Started

“Without leaving the house I know the whole universe.” – Lao-Tzu This could also be the motto of the social-media platform known as Twitter. For book authors and other writers who wish to use Twitter, I’ll offer some specific tips below. And here’s a link to Twitter’s own help center, to walk you through the… Read More »

SEO for Writers – Magic Bullet or Hokum?

If you’ve been looking for ways to get noticed on the web, you’ve probably run into the term SEO. It stands for Search Engine Optimization. So . . . how important is it to understand and use? Is it a real game-changer? Or is it mostly hocus-pocus, a bit of internet trickery, a fake magic… Read More »

How Authors Can Help a Publisher Promote a Book

Of course, if you self-publish, you are both author and publisher. Then you’d also do standard “publisher” marketing tasks: send review copies to key review periodicals, sites, and influential people; design a standard catalog sheet or flyer with key specs, summary, and order/availability details; create any additional sales tools (postcards, shelf cards, etc.); make sure… Read More »